This is a short film we made with three other 22squared employees for the 48 Hour Film Festival. Just in case you didn’t know, the 48 Hour Film Festival is a film festival where you’re given a genre, prop, line, and character at 7:00 P.M. on Friday and have to deliver a completed film by 5:00 P.M. on Sunday. Our genre was a holiday movie, our prop was salad tongs, our line was “That is not how we pronounce it,” and our character was a magician named Lance Winnington. Give it a watch. You’ll see that even in a completely separate creative venture, we can’t seem to escape advertising.