Dealer tags, legal copy, disclaimers -- there are a number of words that describe the tiny details at the end of an ad. But there's one thing they all have in common: nobody reads them. And, it's unfortunate. There's a lot of information in there that can help people in the car buying process. Information that can potentially save you or cost you thousands of dollars. So, how do we get people to read these small words that have big implications? By turning fine print into fine art. We took famous paintings and recreated them using nothing but legal disclaimers. Then, we ran those ads in places like print and OOH. People always say that a picture’s worth a thousand words. Well, we literally made a picture out of 1000 words.